In World Medicine Ophthalmics, medicine safety procedures are followed by careful patient monitoring so called post-marketing surveillance, and further scientific data collection. The effectiveness of our efforts for post-marketing surveillance is directly dependent on the active participation of health professionals where we operate.
As an integral part of our quality approach, we largely focus on two key topics of medicine safety:
• Communication in medicine safety and how, when implemented effectively across care platforms, we can deliver safer medicine
• The increasing role of technology is playing on improving safety and how it is used most effectively to benefit patients.